The
point is - real search engine optimization takes a lot of hours
per key phrase. Generally speaking, a single search term
takes between 20 and 24 hours to optimize a page for.
Optimization
includes in-depth analysis of your website structure, analysis of
your industry, analysis of your competitor's websites, charting
of your current positions, charting of competitor's search engine
positions, assignment of key phrases to specific pages, structuring
of Search Engine Techniques per key phrase, application of those
techniques, content analysis and revision and building of supporting
material that supports each phrase. Would you work for .40 (40 cents)
an hour? If the company claiming to do real SEO charges $49 to do
5 key phrases, they are claiming to work for .40 cents per hour.
If that seems ridiculous to you, imagine what the search engine
placements results would be. Exactly.
Search
Engine Optimization Specialists enjoy the challenge
of this marketing industry. It is a contact sport
without the contact. The "one-upmanship"
challenge is both exciting and rewarding. The compensation
for the level of expertise that a true SEO expert
offers is justified by the results obtained in traffic
and sales generated from the search engines for the
client.
The
$49 guy is just out there for the money created by volume - understand
that and move past them.
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