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Untitled Document
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The
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Our SEO Expert - Karen D. Hill |
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 Headquartered
in New York City, SalesVantage.com
is the Internet's only Business Directory & Newsfeed designed
exclusively for Sales, Marketing & Advertising Executives.
The SalesVantage.com mission is to provide a Web Portal that informs
Sales, Marketing and Advertising Executives and connects them
to the suppliers and resources they need.
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A
Case Study |
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A Case Study of The Herbarie SEO Campaign
To
illustrate what an effective SEO campaign can do for you, take the
case of The Herbarie. The Herbarie is a full service botanical products
site. They feature bulk botanical items to make your own bath and
body products as well as professionally made bath and body products
"ready to buy" in beautiful, decorative containers. It
is a small but professional aromatherapy, bath, body products, and
handmade toiletries company site for ready-made products or bulk
botanicals.
Their
search engine positioning is quite impressive. They hold #1-10 spots
already in hard-to-place key phrase categories, such as "surfactants
and blends" (these are added to creams, lotions, and shampoos
in homemade recipes for bath and body products). At the time of
this blog posting, "surfactants and blends" herbal industry
key phrase brings up The Herbarie in the # 1 position in both Google
and Yahoo!
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Search
Engine Optimization - Approach With Long-Term Expectations |
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From
our listing checks through the end of 2003 TheHerbarie.com has obtained
89, # 1-20 positions under very broad, industry relevant terms in
Google Yahoo!, Overture, GoTo, IWon, AOL Search, HotBot, MSN, and
LookSmart - just to name a few. Those positions have been steadily
growing and pulling search referrals in this highly competitive
merchant field for nearly 3 years with no maintenance or revision!
That illustrates the power of doing things right the first time.
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What
Optimization Should Produce |
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The
Herbarie does not do any advertising outside of the search engine
positioning they invested in 3 years ago. Their positions have steadily
gained ground and their traffic still steadily increases. We maintain
their relational link campaign for them and it slowly grows, enhancing
their web presence.
The
stats show that they have grown from 300 visitors per month to 70,000
visitors per month. Their average weekly sales have grown 900% in
under 3 years. Their traffic is from Yahoo!, Google, and MSN holding
75% of the monthly traffic referrals and 25% of the traffic comes
from other site links, bookmarks and all other search engines combined.
The
above case study example brings us to the final SEO selection test.
6.
Ask for at least 3 case studies that show actual statistics concerning
traffic and sales trends. Professional SEO companies rely on statistical
information to prove how viable their services are. If the company
you are talking to can not produce case studies for you to review
and verify, it indicates that they either do not have clients with
positive results or they do not care enough about their business
to support their SEO service "claims". When you do not
see case studies, you should see a big red flag.
The
professionals in our SEO industry and I would like to invite you
to participate and cooperate in the process of verifying your SEO
experiences by supporting references and allowing case studies to
be prepared about your company campaign. You can assist other people
in making educated choices while also improving the SEO industry
benefiting YOU in your future campaign endeavors.
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