Search Engine Optimization

Search engine optimization is referred to as SEO. It has also been referred to as search engine marketing, search engine placement - SEP, search engine positioning, and search engine analysis. To make this all clear, we'll first look at the terms involved in search engine optimization to really understand what is being addressed.

Let me first say that there are no "secrets" or magic bullets. All things change and change rapidly in the search engine world. What may be valid right now may not be valid 5 minutes from now. Folks don't understand that the search engines are not beholden to anyone or anything. They do not have to be nice or play by certain rules. While they usually DO try to be nice and friendly, that doesn't mean that they are going to make things simple for you to get indexed.

What about automated software? Well, my response is, "What about it?". If you look at the true spectrum of dynamics going on with all search engines, you would intelligently conclude that no automated software would produce significant results across the board. That takes human application of the latest techniques that evolve daily. We at Cyberfieds do use WebPostion Gold for tracking reports, but the rest of our SEO tactics are hand-administered. I think that WebPosition Gold is a fine outfit, but for our tailored approaches that achieve real results, we use only the reporting section of that program. You can get a free, 30-Day trial and have some great fun with it. We LOVE the reporter. What used to take 6 hours to document 12 search engines based on 5 keywords for a web site now takes 15 minutes. Like I said, we love it.

Search Engine Optimization

Search engine optimization is the act of doing everything possible to the web pages of your site to be "search engine friendly". You want your site to be inviting and warm to the search engines and directory guides (people) that visit so that you will be listed. Things that make your site cold or unindexable (is that a word?) are things like excessive Flash, dynamically generated content, lack of text-based links, untagged images (alt tags), and most importantly, lack of content. Interested in what it takes to optimize a site? Check out the specific section on Search Engine Optimization Techniques.

Search Engine Positioning

Search engine positioning is what happens AFTER search engine optimization is performed on your site. When companies claim that they can control search engine positioning, then it is time to look elsewhere for your search engine marketing services. Positioning is simply not under anyone's control except the search engines or directories themselves. If companies guarantee you number one positions, run like a rabid dog. Save your money and your integrity. Just for examples sake, Cyberfieds does not guarantee any certain positions, however, we do guarantee that the latest know techniques and SEO approaches are used to successfully attain positioning in search engines. With my expertise in the search engine field as world-recognized SEO analyst, expert and specialist, Cyberfieds.com does not have to wait on others to find out what the latest trends are. We set the trends! The industry or market that you are competing in makes a big difference in what level of indexing you can attain. I think that it is easy to agree that obtaining positioning for "Dog Snowshoes" is much easier than "car tires". The level of competition is vastly different. See more on Search Engine Positioning.

Search Engine Placement

Search engine placement can encompass pay-for-placement techniques. As SEO purists, we do not implement any strategies that use paid placements unless the client specifically asks for it. Why? Because we do not believe that search engines should go for a paid placement model. It flattens the "level playing field" that the Internet was based on. You may as well go buy a magazine ad. Our approach is that the positions can and should be attained based on content and merit, not the pocketbook.

Search Engine Marketing

Search Engine Marketing is a phrase that encompasses the concept of advertising by placement on search engines and directories. It includes the strategy, analysis, SEO application, and tracking of resulting positions over a long period of time - at least 6 months and preferrably a year. Marketing via search engines and directories is definitely a good move since your targeted audience is already pre-determined if you have correct search engine placement. You have pre-qualified buyers that visit your site when they find you under phrases that are relevant to the products or services you sell. Much better than random placement in newspapers and magazines, wouldn't you agree? We have the stats to prove this. The Handmade, Homemade Toyshop Catalog enjoys brisk sales because people specifically looking for "handmade toys" can usually find this company in the 1-3 positions in ALL major search engines and directories. They don't get traffic looking for the fad toys or plastic toys, they get pre-qualified traffic based on what they actually sell. This is the true concept of search engine marketing and how it can benefit a web site.

Now........do we have the confusing terms knocked down a notch? I hope so. Now we can go on to looking at actually performing a search engine optimization campaign for your website.

CYBERFIEDS.com
25 Groves Hall Court
Columbia, SC 29212

803.407.8733

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